Business Skills for the Fitness Professional

The aim of this qualification is to equip you with the skills, knowledge and competence required to market, plan and deliver a successful training service. You will apply the knowledge and skills you have learned to prepare a financially sound business strategy. This qualification is particularly relevant for those wishing to work on a freelance basis.

The course covers the following areas:

• the components and the purpose of a business plan
• establishing a business within the required legal frameworks
• researching business ideas
• creating a marketing plan
• how to identify and exploit internal and external factors that can affect the business
• using targets and objectives
• product levels and how to manage the lifecycle of products and services
• building a pricing strategy and payment policy
• the importance of forecasting financial information.

You will need to hold a level 2 fitness instructor qualification and a level 2 qualification in English.

You will be assessed via a business plan project and a case study.

The course could be the foundation for entry to a level 3 business related course, as well as continuing with other CPD in the fitness industry. Upon successful completion you may progress to the YMCA Level 3 Award in Instructing Outdoor Fitness at the College.