Apply Now
Back to Courses

Community Activator Coach

Course Code: A2/0215/00

Level: 2
Subject area: Sport & Leisure

Qualification: Apprenticeship
Course type: Full-time
Time of Day: Daytime
Duration: 18 months

About the course

The main aim of the Level 2 Community Activator Coach Apprenticeship is for people who would like to work in the community, leading and coaching fun and inclusive activities that help people of all ages to change their behaviour and adopt and maintain a physically active lifestyle.

This Apprenticeship will teach you a range of skills to help you become a high-quality and flexible community coach. Through this Apprenticeship, you will gain the qualification and hands-on experience to progress on to community and sports coaching jobs.

You will be a positive role model who is able to build good relationships with customers – especially those who are young, inactive, or from low-income and marginalised communities. You may be working alongside youth workers, the police and community safety agencies to make neighbourhoods safer and work alongside health workers to make residents fitter and healthier.

During this Apprenticeship, you will have training sessions at City College Plymouth to give you the skills and knowledge required to succeed in the industry. You will also receive direct training from the business you are employed by for your Apprenticeship who will work with the College to ensure you are reaching your maximum potential via regular workplace observations and reviews.

What you'll learn

An Apprenticeship is broken down into three learning categories – skills, knowledge and
behaviours. For the Level 2 Community Activator Coach Apprenticeship, you will cover the


  • planning and adapting sessions and activities that respond to customer feedback and encourage customers to develop a lifelong activity habit
  • coaching or leading pre-planned sport or physical activity sessions that are attractive to the target audience(s) and develop motivational relationships with customers
  • promoting a physical activity offer, (including but not exclusively) organised play and sport in the community, which supports individuals on their behaviour-change journey
  • working collaboratively with sports clubs and other community assets – including volunteers, public services, youth workers, the police and community champions
  • supporting customers to co-produce rewarding volunteering opportunities
  • supporting families to participate together in sport and physical activity
  • working effectively with customer insight to overcome individual, community and societal
    barriers to participation in physical activity and sport
  • contributing to the employer’s design of activities and services and practising the organisation’s values, policies and procedures
  • contributing to teams that deliver community events and festivals
  • supporting organisations to evaluate, develop and promote sessions and other opportunities such as outdoor group exercise and informal social play
  • maintaining personal safety and wellbeing, as well as that of customers
  • managing disruptive behaviours from individuals within the group setting
  • encouraging customers to be regularly active – both formally and informally – within sports clubs or leisure facilities including open space
  • effectively using social media and technology to deliver targeted messages to identified customer groups, for example children, teenagers, adults and older adults
  • effectively monitor and evaluate activities, sessions and projects using technology platforms to maintain accurate records and produce timely reports.


  • understand the benefits of physical activity and sport for individuals, families and communities, and know why adopting an active and healthy lifestyle is important
  • understand the basic principles of behavioural change when applied to sport and physical activity, and know how to keep customers active
  • know the importance of credible customer insight – listening to customers and understanding their motivations – to shape provision and leadership style
  • know the importance of effective leadership and coaching in the delivery of a physical activity or sports sessions
  • know the value of using informal spaces and ‘out of locality’ settings to encourage customers to develop the lifelong activity habit
  • understand the role of the coach in developing effective motivational relationships, how to build rapport with customers and understand what good role models look like
  • understand the tasks involved in delivering community-level activation events and support their delivery, particularly in terms of providing equipment and activities
  • know how to support customer welfare and where required, manage disruptive behaviours by individuals within the group setting
  • know how to make best use of national and major events (for example the Commonwealth Games) to capture public imagination, raise activity levels and encourage community involvement in volunteering and social action
  • know how to work with community organisations to run tailored neighbourhood events that make best use of local assets to bring people together
  • understand the importance of accurate record keeping for monitoring and evaluation purposes; know about the tools available to help (e.g. Upshot, Views, Active Lives)
  • understand the importance of using appropriate social media and technology to deliver targeted messages to identified customer groups for example children; teenagers; adults and older adults
  • understand fundamental principles of safeguarding, child protection, cultural awareness, first aid, mental wellbeing, inclusion and working with vulnerable adults
  • understand the different needs and priorities of your customers (such as teenagers, families, the disabled or older adults) and the best way to manage their expectations, recognising and knowing how to adapt your style to be highly effective
  • know how to coach and lead the key components of a successful activity sessions for specific audiences
  • know customer motivations for participation and how to help people overcome personal and societal barriers to participation.


  • honesty, sincerity and integrity by doing the right thing at the right time
  • positive attitude to work, be approachable and model an active lifestyle
  • concern for customer welfare and wellbeing
  • willingness to ‘go the extra mile’
  • enthusiasm to work as a member of a team and also to use his or her own initiative when leading or planning activities
  • adaptable and confident in one’s own ability
  • building meaningful and appropriate relationships
  • willingness to learn and a desire to contribute to their own continuing professional development.

You will be taught, guided and assessed on the above topics over the duration of your Apprenticeship to prepare for your achievement. This will be done via tutor practical sessions and visits at the workplace from your designated assessor who will ensure you are competent in the job you are doing.

Entry requirements

To undertake this Apprenticeship you will be required to undergo an assessment with the course tutor. This is nothing to worry about! The tutor will have a conversation with you in order to assess your employability skills and your willingness to learn. They will also want to find out about any prior knowledge you may have. The assessment may include a practical task and a short workbook of basic questions about the industry.

If you do not already hold a GCSE at a grade 4-9 (A-C) or Functional Skills (level 1-2) in English and maths then you will be asked to complete a short assessment to determine what level you are currently working at. The results from this, combined with your tutor meeting, will ascertain whether we will be able to accept you onto an Apprenticeship and work with you to find an employer to begin your learning journey.


In order to achieve your Apprenticeship you will need to complete an end-point assessment. The end-point assessment is the name given to a series of tests you must take to prove your ability to do the job you have been training for. These tests take place at the end of the Apprenticeship following a period of training and development.

This Apprenticeship has an expected duration of 18 months, however, this may vary depending on your readiness to sit the end-point assessment.

What's next?

This industry offers many ongoing career development opportunities to suit your own particular interests. Successful completion could lead to leadership or management roles within the sector.
This progression will involve leading teams of people, acting as a mentor for staff or specialising with the delivery of sporting and physical activity programmes to certain populations or communities.

Important information

By applying for this position you will go through the College’s assessment procedure and once successful, you will be assigned a Business Engagement Officer who will guide you into employment by supporting you to find the best-suited workplace.

Enquire about this Apprenticeship via the button below