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Digital Marketer

Course Code: AP3

Level: 3
Subject area: Business, Management & HR
Awarding body: City & Guilds
Qualification: Apprenticeship
Course type: Full-time
Time of Day: Daytime
Duration: 18 months
When you'll study: Various days and times

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About the course

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

What you'll learn

On this course you will learn:

  • written communication
  • research
  • marketing technologies
  • data analytics
  • problem solving
  • digital campaign implementation
  • and much more.
Entry requirements

Acceptance on this Apprenticeship is via initial assessment.

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Assessments/Exams

Assessment is continuous, both on and off the job.

What's next?

On successful completion, you may wish to continue your studies by moving onto a higher level Apprenticeship or course, either in marketing, business or IT disciplines.
This Apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their Apprenticeships are eligible to apply for registration.
Completion of the Apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Important information

Fees quoted apply to courses starting in the academic year 2018/19 (August 2018 – July 2019). There may be a slight increase in fees for courses starting 2019/20.

Whether or not you've got a work placement lined up, you can apply for and start an Apprenticeship at any time. We'll work with you to make sure you're on the right career path and help match you with a suitable employer. Just complete and return an application form.