Are you looking for a business start-up course? Would you benefit from training to help you start a new business, or take a more entrepreneurial approach in your current role? This degree level module in enterprise and innovation is awarded by Plymouth University and takes 17 weeks to complete. This is an exciting course that includes the opportunity to plan the start of your own business as well as analysing the strategy and innovation of a range of businesses and the characteristics of entrepreneurs. It’s a great opportunity to look at your own business ideas and entrepreneurial traits in the context of creativity, enterprise, strategy, growth, innovation, harnessing modern technology such as social media to compete in global markets, and much more. You will also be able to consider your own predisposition to become an entrepreneur, or even an intrapreneur. You’ll use a range of strategic choices and tools to analyse the macro and micro environment, competitive rivalry, strategic capability, and the marketing context – analysing, testing and applying this to different organisations to draw conclusions and make recommendations for future strategies.
Strategy is an exciting topic and this module will examine the overall direction of all kinds of organisations, including an opportunity to plan your own entrepreneurial start-up.
During this module, we will also look at how businesses develop and grow, how they innovate, and how and why they change.You will explore creativity and enterprise, in a range of different businesses, and identify some of the typical traits and characteristics of entrepreneurs. You will also be able to consider your own predisposition to become an entrepreneur, or even an intrapreneur.
In addition you will evaluate some of the dilemmas of innovation, the advantages and disadvantages of being a first-mover. How can modern technology, such as social media, be used to support the competitiveness of an organisation within the global market?
A range of strategic choices and tools – to analyse the macro and micro environment, competitive rivalry, strategic capability, and the marketing context – will be analysed, tested and applied to different organisations to draw conclusions and make recommendations for future strategies.
You will need to hold a full level 3 qualification or have relevant work experience.
This module will be assessed by coursework only.
On successful completion of this module you may progress to a range of other CPD modules at the College. Three modules equate to a Certificate of Professional Development Award.
Fees quoted apply to courses starting in the academic year 2017/18 (August 2017 – July 2018). There may be a slight increase in fees for courses starting 2018/19.