Events and Festivals Management
Course Code: UF6635, UX6636
Subject area: Business, Management & HR
Awarding body: University of Plymouth
Qualification: Foundation Degree
Course type: Full-time, Part-time
Time of Day: Daytime
Duration: Two years, full-time or three years, part-time
When you'll study: Year 1 – Mondays and Wednesdays, 9.00am - 6.00pm (approx.) + other dates and times depending on practical activities and planned events Year 2 - Tuesdays and Thursdays, 9.00am - 6.00pm (approx.) + other dates and times depending on practical activities and planned events Part-time - dependent on student choices
This course has been designed in response to the exciting lifestyle of international events and festivals that you can be part of by planning and managing this rapidly expanding discipline. The events of today are fast becoming a range of activities that vary enormously in terms of scale and diversity from local weddings to international sporting occasions.
The nature of festivals has also undergone considerable change in recent years from historically being associated with specific dates to being an opportunity for a community to develop and share their culture and therefore generate increased business and employment.
The attraction for selecting this course comes from a desire to be involved in the running of the social events you may already attend such as a festival or a concert. The College environment provides additional opportunities to develop innovative aspects to curriculum delivery by utilising the many resource facilities and realistic working environments such as cultural festivals and themed parties in the College’s PL1 Restaurant.
|Business Performance and Enterprise
In the hospitality, events and tourism industry, potential managers need to have an understanding of the principles of managing business performance including techniques or strategies used and their impact on decision making from a financial perspective. This module will examine these principles and apply them to case studies within the sector.
|Customer Relationship Marketing
This module introduces you to the basic principles of marketing and their application in a hospitality and tourism context. Marketing is at the heart of every organisation’s activities. It is also of growing importance in the non-commercial, public and voluntary sectors. The customer’s needs and expectations will also be introduced along with the tools and techniques used in the modern marketing industry.
|International Tourism and Sustainability
This module explores the organisation, structure and interdependency of the travel and tourism industry, with a focus on the environmental, political, social and cultural impacts that this has internationally. It will examine case studies and discuss the economic and moral impact tourists have in a given area and highlight their sustainability problems and initiatives.
|Leadership and Personal Development Skills
The aim of this module is to give you a general understanding of the management and leadership issues within the tourism, events and hospitality industry. This module will identify theories on leadership, team development, and motivation, which will give you an insight into your own motivation and leadership styles as you develop your personal development plans (PDP).
This module enables you to understand the complexities of events management and demonstrate an understanding of theory into practice in restaurant and other food environments.
|The Event and Festival Industry
This module introduces you to the fundamental aspects of events and festivals in a tourism and hospitality context. It will enable you to demonstrate a detailed understanding of the festival and event industry, its sub-sectors, current trends and issues focussing on the changing nature of the events and festivals industry
|Research Methods in Hospitality, Tourism and Events Management
This module enables you to identify a range of different research methods, processes and ethical considerations which are central in conducting research in their academic or professional discipline. It allows you to identify the Continuing Professional Development they require to gain employment in the sector.
This module offers you the opportunity to plan, organise and manage events in the hospitality and tourism sector. The module is designed to develop the academic, organisational and reflective skills necessary to be an effective event manager. Concepts of employability and team dynamics in relation to staging events enables you to gain an understanding of the opportunities that exist for future employment.
|The Hospitality, Tourism and Events Customer Experience
This module examines key aspects of customer service provision within the hotel, tourism and events sector, and evaluates the methods by which organisations manage both customer services and the development of relationships. The module will consider methods employed by organisations, skills required by staff, the use of appropriate technology and quality initiatives used to develop excellence.
This module explores essential theories, attributes, skills, approaches and strategies which contribute to the effective management of the employer/employee relationship. It looks at practical considerations of the management of people in the, tourism and events sector and develops the employability skills required by the future managers and leaders in the sector.
|Sustainable Festival and Events Management
This module provides an overview of sustainable development and how this is adapted to the festivals and events industry. It reviews the importance of sustainable practices at all stages of event delivery and examples of best sustainable practice will form a major part of the module content.
|Promoting Events, Conferences, Exhibitions and Festivals
Through this module students develop and demonstrate an in-depth understanding and appreciation of the role of marketing in developing and promoting successful events, conferences and festivals.
|A-level/AS-level||Normal minimum entry requirements are 32 UCAS points|
|BTEC National Diploma/QCF Extended Diploma||Pass or better|
|Access to Higher Education at level 3||Pass|
|Scottish Qualifications Authority||Pass|
|Irish Leaving Certificate||Pass|
|Work Experience||Relevant work and/or life experiences will be considered for applicants lacking the above qualifications|
|APEL/APCL Possibilities||See academic regulations|
|Interview requirements||Yes, where normal entry requirements are not met|
To complete each subject successfully you must demonstrate your competence at meeting the learning outcomes for each module. This will be in a number of ways and wherever possible to reflect the needs of hotel & hospitality employment. Examples are:
- portfolio of evidence
- group projects
- case studies from the world of work
- reflective statements.
The agreed progression route for students who successfully pass the Foundation Degree is to the BA (Hons) Hospitality, Tourism and Events Management at the University of Plymouth.
Students are able to apply for progression to other programmes but that this will be considered on an individual basis.
Employment examples …
Among the roles our graduates have gone into include:
- Wedding Planner
- Hotel Manager in Dubai
- Business owner for trade events and festivals
- Seasonal front of house festival workers
- Florida placement with Country Clubs
- Hotel Manager in Dorset
- Restaurant Manager
- Gin Distillery Customer Service Manager
- Events Coordinator for a luxury spa hotel
Fees quoted apply to courses starting in the academic year 2020/21 (August 2020 – July 2021). There may be a slight increase in fees for courses starting 2021/22.
If you are aged 16-18, due to Government funding, tuition fees may not be applicable for your course. (Please note: this does not apply to Foundation Degrees or Access to Higher Education courses, and other courses not eligible for public funding.)