Year 1
Business Performance and Enterprise – in the hospitality, events and tourism industry, potential managers need to have an understanding of the principles of managing business performance including techniques or strategies used and their impact on decision making from a financial perspective. This module will examine these principles and apply them to case studies within the sector.
Customer Relationship Marketing – this module introduces students to the basic principles of marketing and their application in a hospitality and tourism context. Marketing is at the heart of every organisation’s activities. It is also of growing importance in the non-commercial, public and voluntary sectors. The customer’s needs and expectations will also be introduced along with the tools and techniques used in the modern marketing industry.
International Tourism and Sustainability – this module explores the organisation, structure and interdependency of the travel and tourism industry, with a focus on the environmental, political, social and cultural impacts that this has internationally. It will examine case studies and discuss the economic and moral impact tourists have in a given area and highlight their sustainability problems and initiatives.
Leadership and Personal Development Skills – the aim of this module is to give you a general understanding of the management and leadership issues within the tourism, events and hospitality industry. This module will identify theories on leadership, team development, and motivation, which will give you an insight into your own motivation and leadership styles as you develop your personal development plans (PDP).
Restaurant Operations – this module enables the student to understand the complexities of restaurant management and demonstrate an understanding of theory into practice in restaurant environments.
Accommodation Management – this module develops the theoretical understanding behind the range of accommodation now available and how this functions within the context of hospitality and hotel management. The systems and organisational procedures required for the management of rooms division are identified and underpinned by the need for quality provision and high standards of customer service.
Year 2
Research Methods in Hospitality, Tourism and Events management – this module enables you to identify a range of different research methods, processes and ethical considerations which are central in conducting research in your academic or professional discipline. It allows you to identify the Continuing Professional Development you require to gain employment in the sector.
Staging Events – this module offers you the opportunity to plan, organise and manage events in the hospitality and tourism sector. The module is designed to develop the academic, organisational and reflective skills necessary to be an effective event manager. Concepts of employability and team dynamics in relation to staging events enables you to gain an understanding of the opportunities that exist for future employment.
The Hospitality, Tourism and Events Customer Experience – this module examines key aspects of customer service provision within the hotel, tourism and events sector, and evaluates the methods by which organisations manage both customer services and the development of relationships. The module will consider methods employed by organisations, skills required by staff, the use of appropriate technology and quality initiatives used to develop excellence.
Managing People – this module explores essential theories, attributes, skills, approaches and strategies which contribute to the effective management of the employer/employee relationship. It looks at practical considerations of the management of people in the hospitality, tourism and events sector and develops the employability skills required by the future managers and leaders in the sector.
Contemporary Issues in the Hospitality Industry – the purpose of this module is to identify and analyse a number of contemporary issues and the effects and implications for the hospitality industry. It furthermore develops a range of established management techniques and demonstrates their relevance within current and future planning for a hospitality business.
Environmental Management in the Hospitality Industry – this module will identify the environmental issues relevant to the hospitality sector and to evaluate legislative, economic and ethical perspectives. All stakeholders have a responsibility to contribute to sustainable forms of development that allow the hospitality and hotel sector to continue to grow whilst minimising the damage to the planet. This module analyses these responsibilities.
