Junior Content Producer

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

This Apprenticeship will teach you to:

• interpret the objectives of the client’s/customer’s brief
• research ideas and concepts to meet the brief
• analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
• present ideas, pitches and proposals for creative content to be further developed
• storyboard and outline script their ideas for content to be developed
• understand the user experience to ensure content is focused on maximising engagement
• write and edit copy for use in print and online
• capture images and audio using basic video, still cameras and audio equipment
• use industry standard packages to edit and post produce content
• optimise webpage content to ensure high rankings in search engine results
• use industry standard tools and content management systems to manage content.

Acceptance on this Apprenticeship is via initial assessment. Individual employers will set their own entry requirements, but this will typically include English and Maths at GCSE Grade C or above. Apprentices without English or Maths Level 2 must achieve this prior to taking the end point assessment.

Assessment is continuous, both on and off the job.

On successful completion, you may wish to continue your studies by moving onto a higher level Apprenticeship or course, either in marketing, business or IT disciplines.