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Junior Digital Marketing Academy

Course Code: JRMA

Level: 1
Subject area: Media, Games & Computing
Awarding body: City College Plymouth
Qualification: College Certificate
Course type: Part-time, Short course
Time of Day: Evening
Duration: 6 weeks
When you'll study: Tuesdays, 5.00pm - 7.00pm

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About the course

Are you aged between 14 and 16 with an interest in social media and all things digital? Maybe you’re an aspiring Youtube star who wants to turn their passion into a career? City College Plymouth runs a Junior Digital Marketing Academy that can help you prepare for a career in the ever-expanding digital marketing industry. It will help you explore the differences between traditional and digital marketing, how brands are created and promoted, how to use social media to inform and entertain, and how it is all done through the pocket technology that we carry with us every day. For six weeks, you’ll learn to become a digital marketer and pitch your idea to a den of dragons!

What you'll learn

Working in our newly-built Regional Centre of Excellence for Science, Engineering, Technology and Maths, you’ll find out what goes in to creating great content for social media and how to use it to convey your messages and build brand value. You’ll look at different methods of digital marketing and how they can be used alongisde traditional advertising to create a wide-reaching campaign. Working in a team, you will assume the role of a digital marketing agency and pitch an idea to the College’s very own den of dragons.

Entry requirements

You will need to be aged 14 to 16 and have an interest in studying marketing, business and media.


You will receive feedback on your pitch and receive a certificate of completion when you finish the course, but there are no formal exams.

What's next?

This short, introductory course is perfect for those interested in progressing to level 2 or 3 course at the College, particularly to study on one of our business or media courses.

Important information

Fees quoted apply to courses starting in the academic year 2020/21 (August 2020 – July 2021). There may be a slight increase in fees for courses starting 2021/22.

If you are aged 16-18, due to Government funding, tuition fees may not be applicable for your course. (Please note: this does not apply to Foundation Degrees or Access to Higher Education courses, and other courses not eligible for public funding.)

Although we’re not yet able to confirm the start date for this course, applications are now welcome, just complete and return an application form.