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Digital Marketing and Social Media

Course Code: AP3

Level: 3, 4
Subject area: Media, Games & Computing
Awarding body: City & Guilds
Qualification: Apprenticeship
Course type: Full-time
Time of Day: Daytime
Duration: One - two years

Choose A Start Date & Apply
About the course

Would you love to get started NOW on working towards a job as a digital marketing officer, marketing manager or marketing director? Marketing is a creative industry at the heart of business and City College Plymouth offers you a great opportunity to get a head start in this exciting profession, with our intermediate and advanced marketing Apprenticeships. Marketing delivers promotion and increased awareness of a brand or product. You may not realise it, but your everyday life is affected by the work of marketers. It is in the adverts you see, the websites you visit; every time you think of a brand or slogan, you are responding to marketing activities. Marketing is the foundation of business and essential to commercial success. It is hard to imagine a successful organisation that does not also have a successful marketing strategy! The advance Apprenticeship is studied at A Level equivalent level and the higher Apprenticeship is equivalent to a Higher National Certificate. Whichever Apprenticeship you study, you will work in a marketing role within a local business and earn a wage or training allowance, whilst completing a nationally recognised qualification at level 3 or 4.

What you'll learn

The Advanced Apprenticeship Framework will include:

  • Level 3 NVQ Diploma – completed at work with the help of a College assessor.
  • Level 3 Technical Diploma – completed at College with various tutors.
  • Functional Skills for maths, English and ICT at level 2 – completed at College.
  • Personal Learning and Thinking Skills (PLTS) – completed at work alongside the NVQ.
  • Employment Rights and Responsibilities (ERR) – completed at work/College.

The Higher Apprenticeship Framework will include:

  • Level 4 NVQ Diploma – completed at work with the help of a College assessor.
  • Level 4 Technical Diploma – completed at College with various tutors.
  • Functional Skills for maths, English and ICT at level 2 – completed at College.
  • Personal Learning and Thinking Skills (PLTS) – completed at work alongside the NVQ.
  • Employment Rights and Responsibilities (ERR) – completed at work/College.
Entry requirements

Acceptance on this Apprenticeship is via initial assessment.

Assessments/Exams

Assessment is continuous, both on and off the job.

What's next?

On successful completion, you may wish to continue your studies by moving onto a higher level Apprenticeship or course, either in marketing, business or IT disciplines. You could also benefit from recognition by a professional body such as the Chartered Institute of Marketing.

Important information

Fees quoted apply to courses starting in the academic year 2017/18 (August 2017 – July 2018). There may be a slight increase in fees for courses starting 2018/19.

Whether or not you've got a work placement lined up, you can apply for and start an Apprenticeship at any time. We'll work with you to make sure you're on the right career path and help match you with a suitable employer. All you have to do is complete and return an application form and our Work-based Learning Team will be in touch.