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Social Media for Business

Course Code: MTK54

Level: 2
Subject area: Business & Enterprise
Awarding body: City College Plymouth
Qualification: College Certificate
Course type: Part-time
Time of Day: Daytime
Duration: Half a day
When you'll study: 3.00pm - 6.00pm

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About the course

Are you looking for a social media course or digital marketing qualification in Plymouth, Devon or Cornwall? This half day social media training session at City College Plymouth will help you boost your digital marketing skills. Our half day social media workshop will show you how social media marketing is increasingly influential and show how all the channels available can form part of a wider communications strategy. You’ll develop the skills to create a realistic and effective marketing campaign using the resources you have. Combining online, low cost video and particularly social media, you’ll learn a simple way to identify your messages and get them out there! This course is part of a range of short courses for businesses that can support you and your team gain skills, knowledge and confidence across a breadth of subjects. These courses are specifically designed to enable businesses to solve skills gaps for those in new posts, or update skills for existing managers and supervisors. These skills are crucial in enabling your business to function effectively and remain competitive.

What you'll learn

This workshop will provide an overview of the key social media platforms and provide an introduction on how to post interesting and engaging content to gain new clients and retain existing ones.Topics covered include:

  • key social media platforms for business
  • developing a profile
  • the basics of “social media speak”
  • raising your profile
  • social media etiquette
  • measuring effectiveness.
Entry requirements

There are no specific entry requirements for this course.


There is no assessment for this course.

What's next?

On successful completion, you may progress to other business and management workshops at the College.

Important information

Fees quoted apply to courses starting in the academic year 2017/18 (August 2017 – July 2018). There may be a slight increase in fees for courses starting 2018/19.

Short course

Course Code: MTK54

Course Fees

A Full Course Fee: £59

B Reduced Course Fee (for those in receipt of qualifying benefits): Not applicable to this course

C Ancillary course costs (ie books and equipment): Not applicable to this course

D Advanced Learner Loan Fee: Not applicable to this course

How old are you? How much will you pay?
16 - 18 A
19 - 23 A(Note: If you do not have a level 2 qualification, this course may be free).
24+ A

Please note fees are quoted for one year only.

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