Mums in Business get Smartphone Savvy

30 January 2019 | Business & Enterprise, College News

City College Plymouth recently delivered a Smartphone Video Making Workshop for the Ivybridge Mums in Business Group thanks to finance from the European Social Fund’s Hidden Talent in Devon project.

Attended by a range of businesswomen, from make-up artists to hypnotherapists, the group had the opportunity to think about the marketing messages they wanted to create in order to produce and edit video content utilising smartphones to build their confidence with using mobile technology as part of their business toolkit. Jenny Pearce from The Ivy Crafters attended the session and said, “The workshop has encouraged me to look at advertising differently. My next step is to find out more about social media and how that will help my new business.”

Joanne Mottershed of Utility Warehouse reflected, “Being self-employed, I have to promote myself. This [workshop] will enable me to share my message in a more powerful and unique way. I am hoping this will have a direct effect on generating interest in my business.”

The session was hosted by Lynda Almond of Heart and Mind Devon at The Clay Factory in Ivybridge. Lynda hopes to run similar events in the future to continue to support local mums in developing their businesses. If you would like to know more about Mums in Business or hiring the venue, please contact, or if you or your business are interested in finding out more about the European Social Fund and how City College Plymouth could support you with a project, e-mail Rachel McGowan at

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