Ocean Artists Get Digital Boost

19 February 2019 | College News

A day of digital workshops was delivered to representatives of 13 micro-businesses at Ocean Studios thanks to City College Plymouth and its Hidden Talent in Devon project which is funded by the European Social Fund.

Workshop attendees learnt how to integrate digital technologies within their businesses with the goal of reaching new audiences and dispelling any fears of using social media to boost sales. Learning how to create videos to promote their businesses using smartphones, they spent time filming their art, products and beautiful surroundings at the historical Royal William Yard and using editing apps to create video footage that complemented their brands and style.

Attendees also developed a social media strategy for their business under the guidance of Carbon Pixel’s Business Manager, Antonia Lowther, who provided them with top tips to ensure they learnt how to work efficiently utilising various apps.

Attendee, Claire Bennellick from Plymouth Business Services, said: “I learnt lots of new things and it gave me more determination to play an active role on social media rather than seeing it as a lower priority. In just two days following the course I gained 11 extra followers on Facebook, three on Twitter and four on LinkedIn! My name is getting out there which means my business is growing. The hints and tips have also meant I could do away with a business expense that was costing me £23.99 per month in favour of a free version!”

If you would like to find out how City College Plymouth can help your business please contact the Business Engagement team on 01752 305026.

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