Social Media for Business Success

03 August 2016 | Business & Enterprise, College News

social media for business

If you don’t know your Facebook from your phonebook, or think tweets are for the birds, you are not alone – social media can be confusing. To anyone outside the millennial bracket learning the basics can feel a bit daunting; however it is now one of, if not the most, effective forms of communication for businesses looking to engage with their market bases.

Did you know that, on average, internet users have 5.54 social media accounts? It is therefore, no surprise that social media is becoming increasingly important and influential in the world of business. To have an understanding of the channels available, and how using them can form part of a wider communications strategy, has become an increasingly desired skill across a broad range of industry sectors.

Matt MacLean, Key Account Manager at City College, said: “The internet can be a scary space and, for the uninitiated, creating and maintaining social media sites can be a real headache. Adding another communication platform to your business, however, can only be positive – allowing you to reach clients and consumers on a whole new level. At the College, we are helping businesses to achieve this.”

The College is running a half-day short course on Wednesday 17 August, 3.00pm – 6.00pm at Kings Road, for any business that wishes to develop these skills that are crucial in remaining competitive in an increasingly digital world.

The workshop will provide an overview of the key social media platforms and provide an introduction on how to post interesting and engaging content to gain new clients and retain existing ones.

Topics covered include: key social media platforms for business, developing a profile, the basics of ‘social media speak’, raising your profile, social media etiquette and measuring effectiveness. These courses are specifically designed to enable businesses to solve skills gaps for those in new posts, or update the skills of current managers and supervisors.

There are a limited amount of spaces, so early booking is advised through the online store, or by calling 01752 305026 or e-mailing The full range of courses created to support businesses is available here.

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