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Marketing Executive

Course Code: A4/0349/00

Level: 4
Subject area: Media, Games & Computing

Qualification: Apprenticeship

Duration: 15 months

About the course

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.

Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

What you'll learn

A marketing executive will help shape, support and deliver marketing plans, working in conjunction with the marketing manager, who will define the overall marketing strategy. A highly audience-focused role that requires creativity, communication and project management skills, these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

  • managing and maintaining key marketing channels, including digital, offline and social media
  • planning and delivering tactical integrated marketing campaigns
  • managing the production and distribution of marketing materials
  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers (including agencies) and partner organisations
  • collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
  • assisting in the achievement of brand positioning to agreed guidelines
  • organising and attending events such as conferences, seminars, receptions and exhibitions.

You will be taught, guided and assessed on the above topics over the duration of your Apprenticeship to prepare for your achievement. This will be done via tutor practical sessions and visits at the workplace from your designated assessor who will ensure you are competent in the job you are doing.

Entry requirements

To undertake this Apprenticeship you will be required to undergo an assessment with the course tutor. This is nothing to worry about! The tutor will have a conversation with you in order to assess your employability skills and your willingness to learn. They will also want to find out about any prior knowledge you may have. The assessment may include a practical task and a short workbook of basic questions about the industry.

If you do not already hold a GCSE at a grade 4-9 (A-C) or Functional Skills (level 1-2) in English and maths then you will be asked to complete a short assessment to determine what level you are currently working at. The results from this, combined with your tutor meeting, will ascertain whether we will be able to accept you onto an Apprenticeship and work with you to find an employer to begin your learning journey.

Assessments/Exams

In order to achieve your apprenticeship you will need to complete an end-point assessment. The end-point assessment is the name given to a series of tests you must take to prove your ability to do the job you have been training for. These tests take place at the end of the Apprenticeship following a period of training and development.

This Apprenticeship has an expected duration of 15 months, however, this may vary depending on your readiness to sit the end-point assessment

Important information

By applying for this position you will go through the College’s assessment procedure and once successful, you will be assigned a Business Engagement Officer who will guide you into employment by supporting you to find the best-suited workplace.

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