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Marketing Executive Apprentice

Course Code: APP0349
  • Level: 4
  • Qualification: Apprenticeship
  • Duration: 15 months
  • Course type: Full-time
  • Time of day: Daytime
  • When you'll study: You will work Monday to Friday, with at least 20% of your time spent in the College dedicated to study.

What's it all about?

Ready to jumpstart your career while learning and earning at the same time? An Apprenticeship is a great way for you to dive straight into your chosen career. You’ll split your time between learning on the job with experienced professionals and attending the College to gain essential knowledge. It’s hands-on, practical, and you’ll be earning a qualification while you work. Expect to build real skills, make connections, and have fun getting a head start in your future career!

As a Marketing Executive, you’ll play a pivotal role in promoting products and services to targeted audiences alongside harnessing your creativity and strategic thinking to develop, implement, and analyse marketing strategies.

Your responsibilities may include conducting market research to identify trends and customer preferences, creating engaging content for various platforms, managing digital marketing campaigns, and collaborating with sales teams to align marketing efforts. This Apprenticeship offers a comprehensive and hands-on experience, providing you with the skills and knowledge needed to thrive in the dynamic field of marketing.

Course information

This Apprenticeship will cover various areas including the following:

  • developing and executing marketing plans
  • managing digital and offline campaigns
  • conducting market research and analysis
  • creating engaging content for different channels
  • overseeing social media strategies
  • evaluating campaign performance and ROI.
This Apprenticeship spans 15 months, combining practical work experience with study. At least 20% of your time will be dedicated to off-the-job training, where you’ll gain valuable knowledge and skills through structured learning and hands-on practice. The remaining 80% will be spent working within a marketing environment, applying your learning in real-world scenarios such as developing marketing strategies, managing multi-channel campaigns, analysing market data, and collaborating with various stakeholders to drive business growth. 

The entry requirements for this Apprenticeship will be decided by the employer, but may typically be five GCSEs at grade 4 (C) or above.

The end point assessment will consist of a multiple-choice test, a project showcase and a professional discussion.

Following successful completion, you could progress onto employment within the sector. This could include roles such as a marketing officer, a communications executive, a marketing specialist, etc.

Please note fees are quoted for one year only.

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